"Designing a collection is a process that takes several months. A key part of that process is having a clear design philosophy that will serve as a guide for the team from one season to the next.
At RB, every design starts with a simple premise: our clothes must elevate one’s comfort and never overshadow the guy wearing them. That’s why my collection is about incredibly soft fabrics – a piece of clothing has to feel amazing when you put it on. The colors we choose are subtle and sophisticated – while we want to be seen, we never want to make a scene. The design details are always clean and simple – I like it when there is one detail that makes the item, and not a bunch of details that compete with each other.
To sum it up, we want to create beautiful garments that complement the man, make him feel good about himself and be comfortable in his own skin."