Born and raised in Los Angeles, PAIGE is a California lifestyle collection for men and women. Over the years, PAIGE has evolved into a prominent fashion house offering seasonal favorites and wardrobe staples that reflect our commitment to cutting edge design and attention to every last detail.
Our women’s collection is made up of denim that takes you from morning to moonlight, feminine blouses, effortlessly chic dresses, edgy leather toppers and everything in between. The foundation of our men’s collection is supremely soft performance-driven denim, premium basics and contemporary shirting and outerwear for the guy who is always on-the-go. Together our women’s and men’s collections are the perfect mix of pieces that you can live in and will keep forever.
We are dedicated to the details and won’t stop until we achieve the perfect fit. Each item is meticulously designed, washed and wear-tested to ensure that it’s not only of the moment but built for the moment. With that philosophy in mind, PAIGE created the iconic whipstitch: nine stitched bars that adorn the back pocket of every pair of jeans. The signature whipstitch represents nine lives – a reminder to always grow, reinvent yourself and evolve for the better. We take this approach to design and beyond.
From the beginning our Co-Founder & Creative Director, Paige Adams-Geller, embraced change, aiming to inspire as her story evolved. Her journey began in Los Angeles, where her entrepreneurial spirit took her from working as one of the top fit models in the industry to launching her namesake collection in 2004. In late 2006, Adams-Geller launched a men’s line with the same commitment to quality and attention to detail. With the help of her leadership and vision, what started as a women’s denim brand quickly expanded into a full lifestyle collection for men and women, sold at premium retailers internationally.
Today, she sits at the helm of PAIGE continuing to lead with her commitment to cutting edge design and passion for creating pieces that you will live in.
Adams-Geller’s true passion in life is inspiring and empowering others. She is a dedicated board member of the Rape Foundation, on the Board of Councilors for Annenberg School at USC, a member of RAINN's National Leadership Council, a trained volunteer at the Stuart House, and a proud supporter of many other charitable organizations including NEDA and the Advot Project.